The AI future arrives with shocking speed.
Film and TV executive Tyler Perry announced last week that he's halting an $800 million expansion of his Atlanta production complex because of Open AI's Sora video program.
"It's shocking to me," Perry said of Sora, which can produce up to a minute of realistic video from simple spoken prompts. The message "beautiful, snowy Tokyo city" resulted in vivid, believable street scenes of the Japanese metropolis.
Perry had planned to build 12 new sound stages at his production facility at the former Fort McPherson. He said Sora could do the work that now requires film crews and months of shooting.
Sora threatens the jobs of actors, editors, sound technicians, camera operators and transportation workers, Perry said, calling for the industry to take action to protect employment.
Last fall, writers and actors strikes led to settlements that covered identity duplication, script production and other AI threats. Sora represents a new challenge.
Perry said he could sit at his desk and create in minutes film sequences now done on sound stages.
AI is rapidly disrupting other industries, with regulatory efforts stalled. We'll soon be living in a virtual AI world.
Comments
You can follow this conversation by subscribing to the comment feed for this post.