The Super Bowl gives America another Sunday night extravaganza.
Following the Grammys and preceding the Academy Awards, the NFL Championship game in Miami brings the biggest reason to party. Along with the football game between the Kansas City Chiefs and San Francisco 49ers, there will be glitzy commercials, a dazzling half time show and patriotic displays.
The game between the Kansas City Chiefs and San Francisco 49ers promises to be a classic showdown, with Patrick Mahomes and the Chiefs' high-powered offense going against the 49ers' old-school defense and running attack.
Other top story lines: will the Chiefs' teddy bear of a coach Andy Reid win the big one at last? Will 49ers coach Kyle Shanahan make America forget his Super Bowl debacle as the Falcons' offensive coordinator? Will we cry at the Budweiser commercial? Will we miss Tom Brady?
Miami might be sinking into the sea, but it's a good place for a celebration. TV shots of people hanging out at South Beach make the Super Bowl's Roman numerals all too real.
The Grammys had Billie Eilish, Lizzo and Lil Naz X. The Super Bowl, Jennifer Lopez and Shakira. The Grammys had Demi Lovato, the Super Bowl, Demi Lovota. A week after her comeback appearance at the Grammys, Lovota will perform the National Anthem at the game.
JLo and Shakira will forgo their usual hefty paychecks for the glory of appearing at the NFL halftime show, Forbes magazine reported. Even big stars perform for free because of the half-time show's mega publicity.
The Latino stars need a career boost? Well, JLo's performance in "Hustlers" did get snubbed by the Academy Awards. And Shakira earns just $1.2 million per show, compared with JLo's $2.2 million, Forbes said. The half-time show might raise the Colombian-born Shakira to JLo's level.
The two say they will deliver an inspirational show, including a tribute to the late Kobe Bryant.
Alex Rodriquez, JLo's fiance, will appear on the broadcast's pre-game show. Rodriguez, who made more than $24,000 per inning as a Yankee, likely will give anecdotes about facing Mahomes' dad, Pat Sr., who was a major league pitcher. Or perhaps he'll discuss how it is watching JLo dance for millions of viewers.
Shakira and JLo won't get paid, but the Fox network will cash in on a barrage of multimillion-dollar commercials. Many viewers anticipate the ads more than the football game. Alas, we won't escape politics: Michael Bloomberg and Donald Trump will air campaign spots.
Pop fans will also wonder how many times Taylor Swift commericals appear and if she'll ever perform at the Super Bowl. Maybe when she reaches 50.
The Super Bowl's huge viewership unites the country more than the other big Sunday night shows. Fewer and fewer Americans watch the Grammys and Academy Awards, registering the entertainment world's disconnect with popular taste.
After the Golden Globes, Screen Actors Guild awards, Grammys, Super Bowl and Academy Awards, a letdown looms. Don't worry, America. The NBA All-star game arrives on the Sunday after Valentine's Day.